Archive for

Web Business Models – Generating Profits From Your Traffic

When you own a web based business, generating traffic is all well and good. However, unless you have a revenue stream, your traffic is worthless. This article provides an overview of methods that you can use to get paid for applying your online marketing skills.

E-Commerce

E-commerce is the lifeblood of online business. Those that sell products and services online are at the top of the food-chain. Ultimately, e-commerce businesses generate the bulk of the revenue that pays affiliates and online publishers. If it wasn’t for e-commerce Google stocks would be worth a fraction of what they are today. While established offline businesses have a strong advantage over online ones, in the form of resources and economies of scale, smart web marketers can use their skills to outperform public companies on the web. When you sell a product you own the customer relationship, and benefit from repeat business, which can help to create a solid business and sustainable revenue from each visitor who lands on your site. On the other hand, you need to stock inventory if you sell tangible products or pay staff wages if you provide a service.

Web Publishing

You can make money just from getting visitors to come to your website. The biggest success stories to come from the internet in the last 10 years have all relied on web publishing and free products as their business model. There’s Google, Yahoo, Hotmail, Myspace. The list goes on and on. However, away from the watchful eye of Wall Street many people have made millions online through having a publishing business of their own. Take, for example, John Chow. He runs a popular blog which gives people advice on how they can make money online. He makes more than $10,000 a month through selling advertising inventory and through his website visitors clicking on affiliate links. And then there’s Techcrunch.com. Techcrunch is a blog which covers internet business and it’s a multi-million pound business. If you write content on a topic, or pay writers to do it, or you offer a free product which can help advertisers to get their message across then your onto a winner.

Affiliate Marketing

Affiliate marketing is a way to make money from selling products without actually owning any inventory! When someone clicks on an ad you can make money if they go onto buy someone else’s product. If you have a list of email addresses, or you buy traffic for a cost-effective amount, then you can make millions per year from recommending someone else’s products. This is one of the most quickest ways to become a millionaire. When you are in the web publishing business your margins tend to be lower so you can’t spend as much money generating traffic. That means you have to wait for organic search traffic and viral marketing techniques to pay off. With affiliate marketing, if you spend $10 and generate $20 in commissions then you have basically cracked a technique that can make you a millionaire overnight. Just re-invest the profits, or get a loan, and keep on buying advertising inventory until such times as your buying $1,000,000 in traffic to generate $2,000,000 in commission. The only limiting factor is scalability and available, cost-effective, advertising inventory.

10 Reasons Why You Should Use Teleseminars As Part of the Training Strategy For Your Business

Teleseminars are a great way to deliver ongoing training to your staff of your business and or to your associates, for instance, as in a network marketing company.

While face-to-face training is invaluable there are several advantages to delivering ongoing training via teleseminars especially in a downward economy. And, as on-going training is vital to the success of businesses, particularly in today’s rapidly changing and challenging environment teleseminars should be part of your training strategy.

Here are 10 reasons why you should include teleseminars as part of the ongoing training strategy for your business,

1. Teleseminars are a cost-effective way to deliver training.

2. Teleseminars can dramatically reduce the time spent training yet still boost the effectiveness of the training.

3. They can be recorded so that staff can have access to the information after the live presentation.

4. Frequently Asked Questions (FAQs) can be incorporated into the training material so that listeners can have permanent access to an accurate record of the answers to the FAQs. This saves repeatedly having to go over the same issues thus saving time and money.

5. Travel costs for trainers and those participating in the training are eliminated – ideal for companies with offices in different locations, even different countries.

6. Teleseminars can be quickly prepared and made available so that important updates can be speedily communicated.

7. Employees can have access to the live event or a recording of it regardless of their geographical location.

8. Teleseminars can help to improve the induction process of new employees, helping them to get up-to-speed in as short a time as possible.

9. Teleseminars can help boost cohesion among different teams and teams working in different locations.

10. Several hundreds or even thousands of individuals can be included without the need of hiring an expensive venue.

Employees can also be encouraged to devise their own teleseminars for their teams. It is said you know when you have successfully learnt something when you are able to teach it. Naturally, they will need instruction on the best practice when devising and delivering teleseminars but this is an investment that will pay for itself many times over.

Many employees may even be happy to undertake such training on their own time because of its applications outside of the work environment and additional benefits such as increasing self-esteem and self-confidence.

However, teleseminars are not just a way to deliver on-going training. They are also used by companies who core role is to deliver training. Take for instance, Coach U. Classes are delivered in via teleseminars with study guides and other support material being available in PDF format as well as hard copies.

As a result of this training system Coach U is enable to enrol students from all over world creating a vibrant international community. This enhances the learning experience for Coach U’s students increasing still further the impact of using teleseminars as a key strategy for ongoing training.

Why Isn’t Your Network Marketing Business Thriving?

Maybe you’re new to the network marketing industry. Maybe you’ve been in this business a while now and you are struggling with getting people to join your business. I’m sure when you first started your home-based business you were so excited about the opportunity that was presented, and you thought the products were fantastic, and you couldn’t wait to tell everyone all about it. After all, why would anyone in their right minds pass up this opportunity, right?

Well, as you soon found out, most of your friends and family certainly didn’t share the same enthusiasm that you had about your newfound potential money-making opportunity. In fact, a lot of them thought you were nuts for joining one of “those” things (as if it were some kind of cult or something). You made lists of dozens, if not hundreds, of people – of everyone that you knew or had ever come in contact with in your life, and you called all of them. You set up meetings, lunches, took them to your weekly or monthly meetings, or asked them to have parties in their homes so you could introduce your opportunity and products to them…only to find that they just didn’t want to do what you were doing.

After a while you had spent so much money on promoting your business that you were thousands of dollars in the hole, credit cards maxed out, and you still had no business builders joining you on your journey to the top. You were a team of one. Yet, you didn’t really want to give up because of all the time and money you had invested, and because all of the skeptics out there were just waiting to say those dreaded words “I told you so.” There had to be something to this industry, right? There just had to be a way to make money, didn’t there? After all, there were quite a few people that had made it to the top of the chain and were living quite comfortably with a 6-figure monthly income. They all said, “If I can do it, you can do it.”

It’s no wonder that over 95% of network marketers fail in their businesses.

So what do you really have to do to be successful in network marketing?

Building a very successful network marketing business, no matter what you are marketing, requires a proper skillset and proper knowledge. It’s not just about building relationships with people (as most of us were taught). You could be the nicest person on Earth, but without the training and knowledge that you need to move forward, you will not be able to build a strong foundation for your business. You need to be able to master the art of marketing using the phone, the internet, as well as the written word.

I made quite a bit of money for my upline by simply being a great salesperson, not only selling great products, but buying a bunch of them myself and stocking up so I could have a supply on hand, but I was never taught the proper skills to become a true leader in my business. I have since gotten the training and expertise I needed, and gained the knowledge to truly build a successful business and to truly prosper in what I originally set out to do in my network marketing business – which is helping people get what they truly need, or want, or desire, and showing people how they can earn money in a home based business, and actually be able to work from home. After all, isn’t that the way it should be?